A film about thirst  •  glory  •  what it takes

GATORADE The Film

Before it was on every sideline in America, it was a desperate bet made by a scientist who had nothing left to lose.

Register Interest  →
Scroll
Coming Soon ✦ In Development ✦ GatoradeMovie.com ✦ Win From Within ✦ Coming Soon ✦ In Development ✦ GatoradeMovie.com ✦ Win From Within ✦
The Story

BORN IN THE HEAT

Gainesville, Florida. 1965. Dr. Robert Cade watches his players collapse in the August heat and asks a question no one else thought to ask: why don't they come back from the bathroom?

What starts as curiosity becomes obsession. Against skeptical administrators, dismissive coaches, and a sports establishment that thinks water is enough, Cade races to build something that has never existed. A drink engineered for the human body under maximum stress.

But science doesn't make history. Someone has to believe in it first.

1965 Year of Origin
9 Players in the Study
$43B Industry Today
1 Original Formula
The Characters

WHO BELIEVED

⚗️
The Scientist
Dr. Robert Cade
The nephrologist who saw players suffering and couldn't look the other way. He had the curiosity. He just needed someone with the courage to fund it.
🏈
The Coach
Doug Dickey
Skeptic. Pragmatist. The man who eventually bet a season on a drink no one outside a lab had ever heard of — and won.
💧
The Player
No. 32
The first one to drink it. The first one to keep going in the fourth quarter. The proof that the science was real.

"They asked me why our players don't urinate in the second half. I decided to find out."

Dr. Robert Cade  —  University of Florida, 1965

THIS FILM
SHOULD EXIST.